Celebrating Collaboration: Marion County WIC Breastfeeding Staff Honored by USDA

We are thrilled to announce that Newborn Nook Doula & Lactation Services in partnership with Marion County WIC has been honored with the prestigious WIC Breastfeeding Award of Excellence by the USDA! This award acknowledges outstanding achievement in breastfeeding promotion and support within WIC programs and is a true testament to our commitment to nurturing healthier families.

Why This Matters

The WIC Breastfeeding Award of Excellence is granted to programs that excel in implementing the WIC Breastfeeding Model—focusing on peer counseling, education, training, and demonstrable outcomes in breastfeeding rates. Receiving this accolade highlights Newborn Nook’s unwavering dedication and team commitment to providing top-tier lactation support, doula care, and impactful breastfeeding services to families in Central Florida.

Our Foundation of Support

At Newborn Nook, we’re proud to offer:

• Birth Doula Services & Postpartum Doula Support: Offering continuous, compassionate care during pregnancy, birth, and the early postpartum period.

• Affordable Lactation Consultant Services: Led by an IBCLC (International Board Certified Lactation Consultant), providing expert assistance from the first latch and beyond Newborn Nook Doula and Lactation.

• Virtual and in-person support options tailored to your unique journey.

What This Recognition Says About Us

This award reflects how our personalized, evidence-based approach fosters lasting improvements in breastfeeding outcomes—a cornerstone of maternal and infant health. Research shows that access to skilled lactation consultants significantly increases exclusive breastfeeding rates, especially when implemented early and consistently. Our doula-led, IBCLE-backed services play a vital role in helping families achieve these vital milestones.

Quote from Ericka here 

“I am thrilled that Marion WIC received this honor, and grateful to have been part of this achievement . It is great that the agency is recognized for promoting breastfeeding education and support; an essential tool for improving infant and maternal health.” ~ Ericka Moore, Owner Newborn Nook Doula & Lactation Services

Supporting Your Parenting Journey, Every Step of the Way

Whether you’re seeking doula care for labor, postpartum doula support, or professional lactation consultation, Newborn Nook is here to guide and empower you. Our mission is to lift every parent up with compassionate, evidence-informed care that builds confidence and fosters meaningful connections with your little one.

Celebrate this achievement with us—and let us support your journey. Ready to connect?

Reach out today to schedule a consultation and experience award-winning doula and lactation support personalized just for you.